10. Froot Loops These colorful loops, not surprisingly, are among the least healthful breakfast cereals. Regular Froot Loops are 41 percent sugar and 10 percent fiber, plus red, blue and yellow dyes. But the Marshmallow version is even worse. They’re 48 percent sugar and 7 percent fiber.
9. Corn Pops Certain cereals are just as sugary as a glazed doughnut, according to Consumer Reports findings last year. “We studied how 91 youngsters, ages 6 to 16, poured their cereal and found that, on average, they served themselves about 50 percent to 65 percent more than the suggested serving size for three of the four tested cereals,” Consumer Reports said. Corn Pops are 41 percent sugar and have no fiber at all, according to Rudd Center studies.
8. Reese’s Puffs “Reese’s Puffs is an interesting case because it’s the worst brand in terms of nutrition in our study,” and much of its advertising targets African-Americans, notes Jennifer Harris, Rudd Center marketing director. “In its TV advertising, there are only black actors and on their Web site, it’s all about Reese’s puffs raps with black animated characters saying ‘get your bling,’” Harris explains. African Americans already have higher rates of obesity, so that was disturbing. Reese’s Puffs are 41 percent sugar, 3 percent fiber and contain red, yellow and blue dyes.
7. Fruity and Cocoa Pebbles These colorful breakfast bits have at least one redeeming quality: they’re fairly high in fiber. But that “doesn’t make a huge difference. The sugar is really the most disturbing thing about this. All Americans eat too much sugar, and if you serve that much sugar at breakfast, that takes up their sugar allocation for the day," Harris says.
If you didn’t see your favorite here, type in your favorite at CerealFacts.org to search for stats on your breakfast cereal of choice.